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A HoneyBug Holiday

However you celebrate the holidays, HoneyBug has what you need to make the season merry and bright for the little one in your life! Minivan Productions was asked to capture the magic of HoneyBug's exclusive holiday collection for digital distribution for all to see!

San Diego, CA

Meet the Client

HoneyBug specializes in unique baby clothes, toys, gifts, and gear, designed to stimulate young minds and make gift-giving fun and stress-free.

Mapping the Challenge

With Christmas just around the corner, HoneyBug needed some dynamic product advertising to spice up its holiday marketing mix. So we joined ten energetic children to capture the wardrobe parents would soon be buzzing about.

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Production

When you have ten kids on-set, running on sugar cookies and Christmas cheer ... there's nothing more essential to staying on track than the shot list. 

Introducing...The 12 Shots of Christmas 

On the 1st shot of Christmas, HoneyBug sent to me.

A stocking hung above the fire.

On the 2nd shot of Christmas, HoneyBug sent to me

Mom and kids under the tree.

On the 3rd shot of Christmas, HoneyBug sent to me

Wrapping paper ripped off joyfully.

On the 4th shot of Christmas, HoneyBug sent to me

Little girls playing with a dollhouse by the fire!

On the 5th shot of Christmas, HoneyBug sent to me

Mama playing with a HoneyBug Bee rattle for all to see!

On the 6th shot of Christmas, HoneyBug sent to me

Six kids coloring wooden Christmas trees.

On the 7th shot of Christmas, HoneyBug sent to me

Seven clothing items in a Toddler Bundle Box under the tree.

On the 8th shot of Christmas, HoneyBug sent to me

A milk mustache displayed proudly.

On the 9th shot of Christmas, HoneyBug sent to me

Candy cane balloons dancing as they blew away into a tree.

On the 10th shot of Christmas, HoneyBug sent to me

Stuffed animals with glasses for you and me.

On the 11th shot of Christmas, HoneyBug sent to me

Matching pajama sets for all to see!

On the 12th shot of Christmas ... a HoneyBug box was found under the tree...falalala

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Media in Motion

Social media was buzzing with sales of HoneyBug's holiday outfits and toys coming to town.

HoneyBug even loved the final deliverables so much, they came back and asked for help optimizing the content for 30-second ads to run on Hulu leading up to the holiday shopping season!

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"

They met a very tight deadline and edited/compiled a stunning highlight reel. They took rambunctious subjects and made them look joyful and calm. As a team of talented artists, Minivan brings an awesome vibe to your set. They are storytellers through and through.

Mackenzie Webster | Marketing Manager
Client

HoneyBug

Location

San Diego, CA

Agency

Style

Live-Action

Placement

Hulu, Social Platforms, e-commerce Landing Pages, Email Campaigns

Client

HoneyBug

Location

San Diego, CA

Agency

Style

Live-Action

Placement

Hulu, Social Platforms, e-commerce Landing Pages, Email Campaigns

Case Studies

Media in Motion

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