Freedom Boat Club was looking to solve challenges surrounding its in-person training program with an easily accessible e-learning platform.

They needed a partner to bring the nuances of boating to a digital format, and FBC thought we were the perfect partner to make it happen!

Before the magic of motion design took place, we developed a visual style that was cohesive with the existing FBC brand and easily translatable across modules.

Color & Text Treatments

Icons & e-learning Elements

Character & Environment Development

Since launching the e-learning platform, our explainers have helped:

• Ensure members are safe and feel confident when they go boating!
• Free up staff to focus on increased demand!
• Provide free and unlimited training to FBC members!
• Make scheduling conflicts a things of the past!

Final deliverables came in the form of six unique explainer videos, each closing with a call to action (CTA) to email FBC for further questions.

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Reservation System

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Weather and Alcohol Policies

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Danger Zones

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Reciprocal Program

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