At the peak of the COVID-19 pandemic, Freedom Boat Club's promise of any boat at any location was a hot commodity. But how do you ensure a record number of new members understand how to navigate the open waters when in-person orientation is no longer an option? You create animated explainer videos.
Freedom Boat Club (FBC) – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Club's 300+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more.
Freedom Boat Club was looking to solve challenges surrounding its in-person training program with an easily accessible e-learning platform.
They needed a partner to bring the nuances of boating to a digital format, and FBC thought we were the perfect partner to make it happen!
Before the magic of motion design took place, we developed a visual style that was cohesive with the existing FBC brand and easily translatable across modules.
Since launching the e-learning platform, our explainers have helped:
Final deliverables came in the form of six unique explainer videos, each closing with a call to action (CTA) to email FBC for further questions.
Freedom Boat Club