Explainers
Changing Waters
At the peak of the COVID-19 pandemic, Freedom Boat Club's promise of any boat at any location was a hot commodity. But how do you ensure a record number of new members understand how to navigate the open waters when in-person orientation is no longer an option? You create animated explainer videos.
Meet the Client
Freedom Boat Club (FBC) – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Club's 300+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more.
Mapping the Challenge
Freedom Boat Club was looking to solve challenges surrounding its in-person training program with an easily accessible e-learning platform.
They needed a partner to bring the nuances of boating to a digital format, and FBC thought we were the perfect partner to make it happen!
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Production
Before the magic of motion design took place, we developed a visual style that was cohesive with the existing FBC brand and easily translatable across modules.
Color & Text Treatments
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Icons & e-learning Elements
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Character & Environment Development
Media in Motion
Since launching the e-learning platform, our explainers have helped:
- Ensure members are safe and feel confident when they go boating!
- Free up staff to focus on increased demand!
- Provide free and unlimited training to FBC members!
- Make scheduling conflicts a things of the past!
Final deliverables came in the form of six unique explainer videos, each closing with a call to action (CTA) to email FBC for further questions.
Reservation System
Weather and Alcohol Policies
Danger Zones
Reciprocal Program
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Client
Freedom Boat Club
Location
Charlotte, NC
Agency
Style
2D Animation
Placement
Training Platforms
Client
Freedom Boat Club
Location
Charlotte, NC
Agency
Style
2D Animation
Placement
Training Platforms
