Ads & Promos

Klein for Life

Gone are the days of relying on in-store advertising and the perfect product placement to reach sales goals. With the demand for a strong eCommerce presence amidst the Covid-19 pandemic, Klein Tools needed a series of dynamic ads to expand their audience and drive sales.

Lynchburg, VA

Meet the Client

Since 1857 Klein Tools has manufactured the highest quality hand tools and remained dedicated to professional tradesmen worldwide. Today, the Klein brand is the #1 preferred hand tool in the electrical industry.

Mapping the Challenge

Klein Tools saw an opportunity to expand and diversify the target audience for their everyday carrying bags.

So we took on the challenge of creating product ads that appeal to everyone, from the rugged tradesman to fashion-forward travelers.

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Production

Production took place in the heart of Virginia, with everything from brick-laden city life to the rugged outdoor life of The Blue Ridge Mountains to set the stage.


Each ad in the series features a different product and associated lifestyle to position Klein Tools as the brand with bags for wherever the job takes you.

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Media in Motion

Providing Klein Tools with short, dynamic ads drove eCommerce sales and created an authentic dialogue between Klein Tools and their expanded target audience.

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Absolutely loved working with Kyler and Minivan productions! Captured the essence of our story, we agreed on a vision, and they over delivered on the execution of several videos. Cheers to Minivan Productions, keep up the stellar work!

Nate Hewitt | Executive Director Of E-Commerce
Client

Klein Tools

Location

Lynchburg, VA

Agency

Style

Live-Action

Placement

Amazon, eCommerce Website, Email Campaigns, Social Media

Client

Klein Tools

Location

Lynchburg, VA

Agency

Style

Live-Action

Placement

Amazon, eCommerce Website, Email Campaigns, Social Media

Case Studies

Media in Motion

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