In the wake of the events of 2020, HC3 Consulting was founded to help churches and non-profits break down racial barriers. Looking for a way to build awareness, HC3 reached out to Minivan for a moving piece that would invite people from every background to take a seat, share their story, and Remember the Call.
HC3 Consulting exists to help churches and non-profits in four main areas; hiring minority candidates, troubleshooting trying to reach new ethnically diverse or different neighborhoods, maintaining positive multi-ethnic staff morale in racially charged times, and forming new relationships across ethnic lines.
Pastor James Hobson of Hill City Community Church launched HC3 Consulting to help churches and non-profit organizations in areas of reconciliation.
The challenge was to craft a compelling narrative that reminded the community that racial reconciliation requires making disciples in hard times and places without directly selling HC3’s services.
We were more than ready to create media that moved culture, relationships, and conversations.
Watching the Mini-Doc, you will never see the HC3 brand directly promoted. Instead, the piece takes a conversational appeal that allows the audience to feel the participant’s emotions behind the brand’s mission.
While HC3 offers consultation services nationally, the organization wanted to highlight the racial unrest experienced by the community of Lynchburg, VA. The doc opens with Pastor Jame Hobson stating that “they were right in the middle of it” this provided social proof for the following narrative surrounding the experiences.
We knew the setting for this Mini-Doc was essential to visually communicating unity around the conversation of racial unrest. So, each participant was invited to take the same seat as they shared their unique experiences around diversity and inclusion in their community.
The Mini-Doc had its debut at the National Civil War Museum in Appomattox, VA, as part of a launch event for HC3 Consulting.
Remember the Call has been used across digital, social, and traditional marketing channels to promote the work happening inside HC3 Consulting as they seek to make disciples even in hard times and hard places.
But the most significant metric is the relationships formed and conversations had as a result of reminding people to Remember the Call.
Event Marketing, Website, Social Media, Speaking Engagements