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Are you happy with it?
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Missed Audience
Only 5% of your target audience is currently decision ready... the other 95% are not problem aware and therefore an uncontested market.
Ready 5%
Unaware 95%
Reach an untapped audience
Instead of competing with hundreds, even thousands, of other brands trying to convert the same audience of purchasers, donors, and people ready to sign up... create and capture new demand by operating in uncontested market space within the same target demographic!
Start with the problem your product addresses on the buyer’s journey
Engage with awareness content to help your audience become aware of an issue they're facing or an opportunity that's presenting itself.

Retarget with consideration content that shows your audience there are solutions to solve their problems or achieve their opportunity.

Convert with decision content that positions your brand as the provider that's going to fix their issue or help them achieve their opportunity.
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