work
Products
Brand Anthems
Commercial
Branded Testimonies
Social Video
Capital Campaigns
Custom Content
Team
Process
Journal
Reel
LET'S TALK!
journal
Thoughts, processes and experiences to create an effective video strategy... dive in!
View all
Get to know us
Production
Strategy
Onboarding
A Winning Video Strategy: Full-Funnel Content That Converts
How to engage your audience at every stage of the buyer’s journey.
High-Impact Video Marketing on a Budget: 3 Smart Strategies
How to create powerful video content without overspending.
Know Your Audience: The Key to Video Marketing Success
How deep audience insights can transform your video strategy and boost engagement.
Too Many Buzzwords, Not Enough Strategy
Video marketing works.. but only with the right strategy. Here’s why brands struggle with ROI and how to fix it with smarter content placement.
A Cozy Night Under the Stars... Doesn’t Sell Sleeping Bags
Want real ROI from your video marketing? Sell the experience, not just the specs. Here’s why leading brands focus on impact first, product second.
How Minivan Productions Helped Launch a New Brand—In Just 4 Weeks
From concept to completion in just four weeks.. how Minivan Productions partnered with a leading agency to craft a powerful video campaign that redefined cancer care.
Stop Guessing: ROI Driven Video Marketing Strategy
Learn how a data-driven video marketing strategy from Minivan Productions can deliver measurable ROI and elevate your brand.
The Short (& Sweet) Breakdown of A Video Marketing Strategy
In today's world, video content has become an indispensable tool for brands seeking to captivate their audience and leave a lasting impression. But, it's more than just creating videos for the sake of it.
Branding vs. Marketing: The Breakdown
We break down the difference between branding and marketing and how to effectively implement both. We highlight the difference between branding and marketing, define their unique characteristics and showcase how video production plays a role in both.
How to Humanize Your Ads & Promos
Your ultimate goal in marketing should always be to reach your target audience and convert them into loyal customers. However, with so many ads and promos vying for their attention, it can be difficult to make your message stand out.
“Everything Everywhere All At Once” Isn’t a Strategy - It’s Lazy
How to Hone in Your Video Strategy Without Trying to Accomplish Too Much At Once. We’ve certainly learned a few lessons over the years when it comes to helping clients get the most out of their content—without trying to do it all at once. Here are some common misconceptions about the process and ways to stay true to your roadmap.