What is an
Explainer?
Really cool things can also be really confusing. When you're trying to scale your company or increase support, you don't have time to keep repeating yourself.
Explainer videos crush confusion with dynamic content that takes your audience through everything they need to know.
The Explainer Video Wireframe
- The Opportunity: Open with what opportunity your product or service offers.
- The Problem: Resonate with the challenge your audience is facing.
- The Solution: Position your product as their simple and clear solution.
- The USP: Explain what makes your product the best choice.
- The Next Step: Close with a direct call to action.
What makes a great Explainer?
- A concise storyline
- Conversational tone & simple language
- Engaging graphics that embody your brand and capture attention
- Clear focus on consumer benefits - over product features
- Music matched to the pace of the content
- A Strong call to action
What can an Explainer Replace?
- In-person Training
- Lengthy Emails
- Sales Meetings
- Product Demos
- Donor Pitches
People purchase what they can picture: 81% of people tend to buy a product/service after watching an explainer video on the website
GOT QUESTIONS?
How Much Does an Explainer Video Cost?
Several factors go into the pricing of each Explainer Video, such as length, style, timeline, etc. On average, a 2-4 minute animated piece ranges between $9,000-$17,000. Now compare this number to how much you're paying your sales team to do product demos...
How do I know an Explainer Video is right for my project?
Are you looking for a way to eliminate barriers to engagement by making your product or service easy to understand? If your answer was YES – then your project is probably an excellent match for an Explainer Video!
Explainers in Motion
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