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Brand Anthems
Commercial
Custom Content
Social Video
The Human Side of Precision
For Kadance, we produced a full library of brand video content for their website, a brand anthem, an "Our Why" piece, and a series of member testimonials anchored by Bill's cancer survivor journey, turning complex genetic health data into something deeply human: real people sharing how precision health insights changed the course of their care.
Meet the Client
Kadance is a precision health company that turns genetic testing into "actionable insights and ongoing support," helping members understand hereditary cancer risk, navigate treatment decisions, and get more effective, personalized care through genetic counseling, oncology nurse navigation, and continuous monitoring. Their positioning, "Proactive. Precise. Personal.," is as much a promise about how people are treated as it is about the science.
Mapping the Challenge
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Production
We built out Kadance's video presence from the ground up, not just testimonials, but the full story of who they are and why they exist. The brand anthem and "Our Why" piece set the emotional foundation, establishing Kadance's mission before a single member story is told. The overview video then grounds that mission in what the platform actually does, genetic testing, counseling, nurse navigation, and ongoing monitoring, so visitors understand the "how" behind the "why."
The member testimonials, led by Bill's cancer survivor journey, are where that mission becomes personal. We worked closely with real Kadance members to capture their stories with care, letting each one speak in their own words about a diagnosis, a decision, or a moment of clarity precision health gave them. From the full library, we also cut down social-first edits of each piece, giving Kadance bite-sized, platform-ready content to extend the reach of the anthem, the overview, and every member story beyond the website.
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Media in Motion
Our Why │ Kadance
Brand Anthem │ Kadance
Overview │ Kadance
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Kyler and the team at Minivan literally brought our new brand to life. Their genius goes far beyond the video production (which was great) with captivating graphics and animations that aligned perfectly with our new visual identity. Most importantly, Kyler's ability to quickly come up to speed on a complex subject and then coach our team to tell our story, in our own words-- only better-- was amazing. Thank you, Minivan. You are forever an integral part of the Kadance team.
Kim Scott | Chief Commercial Officer
Client
Kadance
Location
Pennsylvania
Agency
Style
Live-Action
Placement
Web, Social
Client
Kadance
Location
Pennsylvania
Agency
Style
Live-Action
Placement
Web, Social
