Mini-Docs

Dark to Light

The Voice of Prophecy (VOP) wanted to hero how they help! So, we created a narrative Mini-Doc following the story of Lucas Lujan's life transformation and the supportive role VOP played along the way.

Denver, CO

Meet the Client

The Voice of Prophecy is an evangelism ministry reaching contemporary society and utilizing the latest technologies for sharing God's Word. VOP's Discover Bible School supports local branches in more than 2,000 churches in North America, with hundreds more worldwide. Their time-tested Bible lessons are available in more than 70 languages.

Mapping the Challenge

The Voice of Prophecy has been working with local churches to distribute their Discover Bible Studies to prisoners to bring hope and purpose beyond their present circumstances.

However, to continue sending those powerful materials, they needed to help their donors visualize the life change their support is creating.
They needed to capture the authentic story of a life transformed by this hope.


Enter Lucas Lujan.


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Production

Mini-Docs are always one of our favorite on-set productions.
Why? This video allows the time to bring out the emotion in a story like nothing else.

For Lucas Lujan, the story arch of emotion came when he began to explain the transformative experience of finding faith through VOP's materials.

To ensure transformation came through in the final edit, the first half of Lucas' story was filmed in a dark setting with attention to shadows. The dark setting helped visualize the intensity of Lujan's fatherless childhood, gang life on the streets, and prison time.

But, halfway through the piece, we lighten things up a bit! Bright exposure was used to visualize Lucas' new role as a pastor, father, husband, and devoted follower of Christ.

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Media in Motion

Lucas's story was distributed across VOP's owned media platforms; the video is driving donor support and helping others like Lucas experience the same form of life transformation.

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Client

The Voice of Prophecy

Location

Denver, CO

Agency

Style

Live-Action

Placement

Email Campaigns, Website, Social Media, Donor Engagement Platforms

Client

The Voice of Prophecy

Location

Denver, CO

Agency

Style

Live-Action

Placement

Email Campaigns, Website, Social Media, Donor Engagement Platforms

Case Studies

Media in Motion

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