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Custom Content
Commercial
Making Complex Med-Tech Clear
Implicity came to Minivan with a complex challenge: introduce a sophisticated remote cardiac monitoring platform to the U.S. market in a way that felt clear, credible, and easy to understand. We led the creative concepting and execution of a custom animated explainer, translating dense clinical, operational, and technological messaging into a focused visual story designed to educate healthcare audiences, communicate Implicity’s value quickly, and position the brand for growth in a new market.
Meet the Client
Implicity is reimagining how cardiovascular teams manage remote patient monitoring. Their platform brings patient data, clinical intelligence, workflows, and operational tools together in one place; helping care teams cut through the noise, act on what matters, and scale patient care more efficiently.
Mapping the Challenge
Breaking into a new market is hard enough. Breaking into the U.S. healthcare market with a highly technical med-tech platform? Even harder.
As Implicity prepared to expand its presence in the U.S., they needed a way to educate healthcare professionals on both the challenges facing remote monitoring today and why their approach was different.
The challenge was to turn a platform built around complex clinical data, intelligent workflows, FDA-cleared technology, and patient management into a story that could be understood quickly—without losing the credibility required in healthcare.
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Production
We started with the message before we started moving pixels.
Working from Implicity's U.S. positioning, Minivan developed the creative concept and visual direction for an animated explainer designed to guide viewers from problem to solution.
Rather than overwhelming the audience with product features, we built the story around the people using the platform and the challenges they face: too many systems, too much noise, and too little time. From there, custom animation and motion design gave us a way to visualize complex workflows and technology in a way that felt simple, engaging, and distinctly Implicity.
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Media in Motion
The result was more than a product walkthrough.
We created a launch-ready animated explainer that gives Implicity a clear, approachable way to introduce its technology, educate a new U.S. audience, and communicate the value behind its vision for smarter, more scalable remote monitoring.
Complex technology. Clear story. A new market ready to listen.
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Client
Implicity
Location
San Diego, CA
Agency
Parker White
Style
2D Animation
Placement
Native, OOH, Web, Paid ads
Client
Implicity
Location
San Diego, CA
Agency
Parker White
Style
2D Animation
Placement
Native, OOH, Web, Paid ads
