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Custom Content
Commercial
Social Video
A New Kind of In-Store Experience
The Looma Project brings recipe inspiration directly into the grocery aisle, helping shoppers discover new ways to use the products they’re already looking at. We partnered with Looma to create a series of cocktail recipe videos that show consumers exactly what they can make, from the first pour to the finished drink. The videos are designed to play alongside products in grocery stores around the world, giving shoppers a little inspiration at exactly the right moment and helping turn a product on the shelf into something they can picture making at home.
Meet the Client
The Looma Project brings recipe inspiration directly into the grocery aisle, helping shoppers discover new ways to use the products right in front of them. We partnered with Looma to create cocktail recipe videos that give shoppers an immediate idea of what they can make, right at the point of decision.
Mapping the Challenge
The challenge was to create recipe videos that could grab a shopper’s attention in the middle of the grocery aisle and make the product feel immediately useful. With only a few seconds to make an impression, each video needed to communicate the recipe clearly while making the finished cocktail look genuinely worth making.
The goal was simple: show people what’s possible with the product, and make them want to try it for themselves.
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Production
We brought each recipe to life from the ground up, handling the set design and styling, bringing in a mixologist to make sure every drink looked as good as it tasted, and capturing all the details that make a cocktail come together.
From the ingredients and pours to the final garnish, every shot was designed to make the recipes feel approachable, elevated, and easy to recreate. We then shaped the footage in the edit into short, engaging videos built for the grocery aisle.
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Media in Motion
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Client
The Looma Project
Location
San Diego, CA
Agency
Style
Live-Action
Placement
Grocery stores worldwide
Client
The Looma Project
Location
San Diego, CA
Agency
Style
Live-Action
Placement
Grocery stores worldwide
Video Case Studies
