What is a
Mini-Doc?
We crave media that offers an authentic escape in a world of targeted ads and pop-up offers. Mini-Docs are 5 - 8 min. narrative-style videos that capture your brand's role in your audiences' story.
A Mini-Doc gives your brand the opportunity to hero how you help! This unique form of video takes your audience into the story in a way that allows them to feel the character's emotions and the supporting role your products or services played in their journey.
Benefits of Mini-Doc
- Reach a broad audience
- Build trust with current & prospective consumers
- Strengthen your brand positioning
- Authentically visualize your products or services
- Start organic conversations
Where would I show a
Mini-Doc?
- YouTube
- Social Media
- Engagement Events
- CSR Campaigns
- OTT TV
- Email Marketing Campaigns
"Your brand is built by the people who believe in it and can share how their story looks different because of it."
Frequently Asked Questions
What is the ROI of a Mini-Doc?
Because sales aren't the immediate goal of this powerful form of marketing, Mini-Docs are directly associated with the ROR (Return on Relationship) they build with your audience.
When people see the role you've played in someone else's life, they're more likely to let you into theirs! People trust people, simple as that.
What is the average Length?
The average length of a Mini-Doc is 5 - 8 minutes and can be produced individually or as a series.
What other video solutions could I produce at the same time as a mini-doc?
Mini-Docs pair well with Ads & Promos. While capturing how your brand interacts with the real world - take the opportunity to build a kit with .15, .30 or .60 second ads for social!
Mini-Docs in Motion
Let's talk
Start MAPPING YOUR STORY.
